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Building a sustainable environment

In our work in fighting the climate challenge and contributing towards creating a greener planet, Fidelity has supported green initiatives focusing on clean air, carbon reduction, waste minimisation and driving responsible use of resources.

Clean air

Pollution has been a constant cause of concern for the NCR region, and we are working with industry bodies like Nasscom and the Confederation of Indian Industry (CII), to promote action for clean air. We have recently joined the “Cleaner Air - Better Life” initiative, which provides a common platform to civil society, policy makers and business leaders to help drive cross-sectoral action. We are also part of the Confederation of Indian Industry’s (CII) India CEO Forum for Clean Air. 

To deal with the issue of crop burning, which is a major contributor to pollution in the NCR region, particularly during the winter months, FIL associated with CII Foundation for a multiyear project to check stubble burning and adopted 10 villages in Sangrur district of Punjab providing necessary counselling, training and equipment. The impact after first year of association has been impressive.

Impact after one year

  • Villages supported: 10
  • Farmers: 2,096
  • Total acres: 11,909 Acres
  • Biomass (straw) saved from burning: 29,000 tonnes
  • Irrigation: 284 million litres of water saved
  • Particulate matter (PM10): 135.5 tonnes
  • Particulate matter (PM 2.5): 123.67 tonnes
  • Methane (CH4) emission: 206.48 tonnes
  • Nitrogen oxide (NOx): 41.94 tonnes
  • Sulphur dioxide (SO2): 6.24 tonnes
  • Greenhouse gas emissions (CO2): 26.25k tonnes
  • Black carbon (soot): 13.77 tonnes

Partnering with iamgurgaon

Fidelity has been championing the cause of the environment with iamgurgaon and maintains the green belt near the office in Gurgaon. We planted more than 5,500 trees through the green belt initiative, and approximately 1,000 additional bushes and saplings as part of Earth Week. We conducted tree plantation drives in the Gurgaon bundh area and near the Fidelity office in Gurgaon.


FIL India CSR has recently joined hands with NGO iamgurgaon to rejuvenate a stretch of the Badshahpur Corridor. The site, which is currently a waste dumping zone, will be converted into a green corridor that includes a series of walking, jogging and cycling trails for residents of the city. The project also aims to maximise the natural ground available for planting and water recharge.

Before After

Fidelity has sponsored setting-up of three solar power plants for our partner NGOs SETU skill centre, SETU school and Lotus Petal school.